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Tuesday, March 23, 2010

Saturation Point is very near for IPL in big cities

Two days back two new teams added to IPL, Pune and Kochi at whopping price of 3200 crores which exceeded the price of all eight teams which are playing currently. IPL got the money, teams increased but my question is, will centres increase? This year 3 centres added but for few matches only. Currently maximum matches are happening in Delhi, Kolkata, Chennai and Mumbai and very few matches happening at smaller centres. In this edition we have already seen the less crowds in all the matches are played. Only weekends we see packed stadiums and that too on few occasions. Take example of Ahmedabad, ticket rates were slashed by 150-200 rupees and  discount vouchers also given but yet organisers were not able to fill the stadium for the match against KKR V/s RR. So my question is when saturation is reaching in big cities why not matches played in smaller cities and why not BCCI using all the venues available in India. There are centres like Gwalior, Indore, Jamshedpur, Lucknow, Jodhpur, Surat, Baroda, Rajkot, Guwahati, Goa and many more. This will give new audience to the cricket and people will come and watch matches in these cities as not much cricket happens in these cities for years. It will also help in tapping large market and give solid boost to the IPL as well. Alongwith this advertisers and franchisees will also get larger audience which help them in increasing their profits and factor of saturation will also go out of the question. According to me this will also help in increasing infrastructure at smaller centres which will help in boosting the game at smaller centres as more people see it, more people will play it and enjoy it. I feel BCCI have to increase the centres for IPL rather than limiting it to metro cities. It is already evident that big cities are getting saturated because of too much matches played there and people will only like it once or twice as nobody will go and watch matches every day. 


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